RALPH LAUREN

CONTENTS 01 _ The Oldest Store 02 _ Most Classic Store 03 _ Recently Open Store 04 _ Strategy For RL 05 _ Brand Image OLDEST The Oldest Store (APGUJEONG HUNDAI-DEPARTMENT) 02_ CLASSIC 03_ RECENTLY 04_ STRATEGY 05_ BRAND Address : 429, Apgujeong-dong, Gangnam-gu, Seoul, Korea. It has luxurious atmosphere, as it is in the large department stores As RALPH wants their luxurious brand image, HUNDAI dep, is one of the best choice to be placed. Always the first store has the advantages that they attract customer first. Can’t attract other customer who is not in that building Although they can’t sell enough products in this store, the first store is meaningful Sometimes it’s old brand image & place is embarrassed to 20’s or 30’s (aligned to 40’s or more) OLDEST Customer Analysis & Display 02_ CLASSIC 03_ RECENTLY 04_ STRATEGY 05_ BRAND There are many forty’s because its market placing, HUNDAI dep. There’re more Women who are the strong potential buyers RALPH display its product by their brand image, simple and luxurious etc. Their display attract so many pedestrians to enter this store. CLASSIC The Most Classic Store (RL SEOUL DOSAN PARK) 01_ OLDEST