— Overview
O2O, in this account, is the path from an online comparison to an offline use. The leading example is Coupang, then a line of other services: delivery agencies, a taxi called from a phone, a book picked up in a shop, a department-store counter, a room seen first as a photograph, a stay booked before the front desk, a coffee ordered before the counter. Those names stay that account's examples. They are not updated here as this year's official map of the market.
— Contents and key concepts
A screen for comparing, a street for using
O2O, in this account, is a simple path with a slightly formal name: you compare online, you use offline. The leading example is Coupang, which it calls a front-runner in O2O and in social commerce. On that kind of platform a person can quickly compare shops in food, lodging, beauty, and other fields, buy a coupon to use on a chosen date, or order a product and have it delivered. The comparison is on the screen. The meal, the stay, or the parcel still happens off it.
Around that example the account lists others, and those names stay that account's. Foodfly and Barogo appear as delivery agencies. Kakao Taxi is a ride called from a phone. Kyobo Book Centre's Baro Dream and SSG's department-store pickup let a person order first and collect later at a counter. Starbucks' Siren Order lets a coffee be placed before the person reaches the register. None of these is refreshed here into this year's official map of the market.
A photograph of a room, and a stay booked before the desk
Yanolja and Yeogi-eottae look similar to a social-commerce platform, but they work more as a search engine — introductions, points, a way to find a place — than as a shop where a coupon is the main purchase. Zigbang and Dabang, likewise, are search engines of a kind. In the older path, a person went first to a local broker and saw only what that broker showed. In these apps a person can look at listing photographs and then choose a room to visit.
That is the source's picture of how O2O was already spreading across delivery, transport, books, department stores, property, lodging, and coffee. The outlook it promises in the title is not filled out with later market shares in the source, and The useful point that remains is practical: the comparison moved onto a phone, and the use still asked someone to walk into a shop, step into a car, or open a door. The names are that account's. The walk is still the reader's.
Sources
- the state of O2O services in Korea and examples by field, including Coupang, Kakao Taxi, bookstore and department-store pickup, property and lodging apps, and Starbucks Siren Order. The examples are that account's, not a current official market map.
Last updated: 14 November 2026
Frequently asked questions
What is O2O?
A path from an online platform to a service or a product used offline. In that account's social-commerce example, a person compares shops and categories online, buys a coupon to use on a chosen date, or orders a product to be delivered. The point is not that the whole life moves online. The point is that the comparison happens on a screen, and the use still happens in a street, a car, a shop, or a room.
Which services does the account actually name?
Coupang, which it calls a leading O2O and social-commerce case, with coupons and product categories for restaurants, lodging, beauty, and other shops. Foodfly and Barogo as delivery agencies. Kakao's Kakao Taxi. Kyobo Book Centre's Baro Dream, and SSG's department-store pickup. Zigbang and Dabang for property. Yanolja and Yeogi-eottae for lodging. Starbucks' Siren Order. that Yanolja and Yeogi-eottae work more as a search engine, with introductions and points, than as a place to buy a coupon, and that Zigbang and Dabang let a person see listing photographs before choosing a room to visit, unlike the older path of going first to a local broker.
Are those names a current official market map?
No. They are that account's examples, left as that account's. Some of those services have since changed or disappeared, No unofficial current total is invented here.
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