What the report covers

The assignment opens with a April 2025 Mobility Show remark that Hyundai and Kia would not immediately raise U.S. prices under a new tariff stance, then asks for a comparison of firm types and a successful global case, here Apple.

Keep the news item dated. A press line is not a full year of pricing.

The news item.S. market was very important and drew a line against an immediate price increase, as reported by Newsis on 3 April 2025. Kia's Song Ho-sung spoke of a flexible, rapid tariff response and, in that report, of no immediate change to Kia's Mexico operations.

Use those sentences as public talk. Do not add a percentage that the article does not give, and do not treat the line as a promise that prices never changed later.

International and multinational, then Apple

Write the course contrast clearly, then say that Hyundai already operates plants and sales companies in several countries, so it is not a pure exporter in the textbook's first box. The news item is about a pricing stance in one market, not a reclassification of the firm.

Apple is the assigned success case: market, cost, government, and competition as four qualitative lenses. Stay with official, dated descriptions.

Limits

Trade policy can move in weeks. Readers should check current customs and company notices, not this course packet, for a live duty. Comparison with Japan or Europe is welcome when it stays at the level of firm type and public remarks.

Sources

1. Newsis (2025, April 3). Hyundai Motor and Kia say they will not immediately raise U.S. vehicle prices in response to a new tariff stance, as reported from the 2025 Seoul Mobility Show remarks by José Muñoz and Kia's Song Ho-sung. Use the named article for that quote only;
2. A named international-business textbook chapter on international versus multinational firms, as used in the source.
3. Apple's named official description of its global operations, used qualitatively (markets, costs, government, competition).

Last updated: November 13, 2026