— Overview
The writer earns a living through Google AdSense, and keeps meeting the word creativity. Google, the essay says, does not ask only for a quantity of content, but for a distinctive view and an original approach that gives a user something of value; the writer has been trying to meet that test and still make a sustainable return. Diversity becomes creativity, on this reading, only where there is psychological safety, transparent talk, and a tolerance for failure, so that a voice is not lost merely for being different.
Two theories are set down. Social categorisation theory holds that people in a group draw closer to those with a similar bent or background, and keep a distance from the others. Information-combination theory holds that members with different knowledge, experience, and views, working together, can make a better idea and a better solution. The product case is an LG washing machine the writer bought recently, not for a date stamped in the shop file.
What decided the purchase, they say, was a design that joined an AI function to daily convenience: the machine judged the weight and the soiling of a load and chose a wash, and learned the courses often used. That kind of result, the writer thinks, cannot come from technical development alone; research, design, marketing, and user experience have to share data and start from a problem in a life. Kwon Ki-hwan’s master’s thesis at Hanbat University, on how a perceived culture of value innovation in an organisation affects individual creativity and champion behaviour, is the named study.
— Contents and key concepts
A living on AdSense, and a word the writer keeps meeting
The writer earns, at present, through Google AdSense, and in that work keeps meeting the word creativity. Google, the essay says, does not ask only for a quantity of content. It asks for a distinctive view and an original approach that can give a user something of value. The writer has been trying to meet that test and still make a return that can last.
The same demand, they argue, shows something about a group. Diversity becomes creativity only where there is psychological safety, transparent talk, and a tolerance for failure. A voice should not be lost merely because it is different, and another person’s view should be treated as worth having. When that culture settles, creativity lives. The body of the essay is a short account of theory on the relation between diversity in an organisation and creativity, together with a product case, and with ways of lowering the harmful effects of diversity and raising the helpful ones.
A category that draws people together, and knowledge that has to be joined
Social categorisation theory holds that, inside an organisation or a group, people commonly draw closer to those with a similar bent or background, and keep a distance from those who have not. The theory is offered as an explanation of that habit, and, by implication, of a harm that diversity can do if a group splits along those lines.
Information-combination theory takes the other side of the same fact. Members who hold different knowledge, experience, and views, working together, can make a better idea and a better solution than they would have made alone. The writer’s practical question is how to reduce the first effect and to strengthen the second.
A washer that judged a load, and a question about daily inconvenience
The case is an LG washing machine the writer bought recently. A date of 15 October 2003 appears in the shop file around the same passage; the purchase itself is told as a recent one, and that stamp is not treated here as the date of the sale. What decided the purchase, the writer says, was a creative design and a set of functions. It was not only that the machine washed well. An AI function was designed so that it joined itself to daily convenience: the machine judged the weight and the soiling of a load and applied a fitting wash, and it learned the courses often used. That did not feel like technology merely inserted. It felt like a worry about an inconvenience in a life, creatively solved.
Such a product, the writer thinks, cannot be made by technical development alone. Research, design, marketing, and user experience have to join their information and their views. People in different jobs and roles share different data, exchange ideas around a problem in a life, and connect those ideas to a concrete machine. The starting question is not only how to be technically excellent, but how a person might wash more conveniently, and more intelligently. LG’s creativity, on this reading, is more than technical force; it is a philosophy and a system for realising creativity in an organisation. Kwon Ki-hwan’s master’s thesis at Hanbat University, on how a perceived culture of value innovation in an organisation affects individual creativity and champion behaviour, is the named study beside the course textbook and lecture notes. The same Korean report, at fuller length, is on CampusDown.
Sources
- Korean essay on organisational diversity and creativity, with the writer’s work on Google AdSense and a recently purchased LG washing machine as cases.
- Social categorisation theory and information-combination theory, as the essay sets them out.
- Kwon Ki-hwan, “The effect of an organisation’s perceived culture of value innovation on individual creativity and champion behaviour,” master’s thesis, Hanbat University Graduate School, as named in the bibliography.
- A 15 October 2003 stamp in the shop file is not treated as the date of the washer purchase, which the writer tells as recent.
Last updated: 14 November 2026
Frequently asked questions
What two theories does the essay set beside each other?
Social categorisation theory holds that, inside an organisation or a group, people commonly draw closer to those with a similar bent or background, and keep a distance from those who have not. Information-combination theory holds that members with different knowledge, experience, and views, working together, can make a better idea and a better solution. The writer’s aim is to lower the harmful effects of diversity and to raise the helpful ones, and to show that a culture in which a different voice is not lost, and in which another view is valued, is what lets creativity live.
Why did the writer buy an LG washing machine?
Recently, they say — not on a date stamped in the shop file — they bought an LG washer because of a creative design and a set of functions that joined an AI feature to daily convenience. The machine judged the weight and the soiling of a load and applied a fitting wash, and learned the courses often used. That did not feel, the writer says, like technology merely inserted; it felt like a worry about an inconvenience in a life, creatively solved. Such a product, they think, cannot be made by technical development alone. Research, design, marketing, and user experience have to share different data and start from the question of how a person might wash more conveniently, and more intelligently.
What does Google AdSense have to do with the argument?
The writer earns through AdSense and keeps meeting the word creativity. Google, the essay says, asks not only for a quantity of content, but for a distinctive view and an original approach that gives a user something of value. The writer has been trying to meet that test and still make a sustainable return. The same requirement, they argue, shows that diversity becomes creativity only where there is psychological safety, transparent talk, and a tolerance for failure. Kwon Ki-hwan’s master’s thesis at Hanbat University, on how a perceived culture of value innovation in an organisation affects individual creativity and champion behaviour, is the named study beside the course textbook and lecture notes.
Refund policy
- Change of mind / refund requested after partial use / more than 7 days after purchase
◆ Exceptions
- File errors / cannot download or open the file
◆ How to request a refund: send a 1:1 inquiry via Customer Service at the top