Marketing mix 4P · 7P maker · answer the questions, get a slide-ready table

What this tool does

The marketing mix describes how a product reaches its customers. The 4Ps (McCarthy) cover product, price, place and promotion; services add people, process and physical evidence for the 7Ps (Booms and Bitner); and the 4Cs (Lauterborn) look at the same decisions from the customer's side.

How to use it

1. Write the product or service and the target customer.
2. Answer the questions for each P; add the extra three Ps for a service.
3. Use the 4C view to check that each decision makes sense for the customer.
4. Pick a theme and save the table as PPT, PDF, Word or image.

Saving and privacy

Use the 💾 Save menu to download PNG, JPG, PDF, Word (DOCX) or PowerPoint (16:9, editable) files. The drawing is made inside your browser; what you type is kept only on this device (auto-save) and is not sent to our server.