Do non-profit organizations also need management? Easily organize roles and management scope

Nonprofit organizations are organizations that work to achieve a mission for the public interest rather than to share profits. Representative examples include organizations that operate through sponsorship and volunteer work, such as social welfare organizations, civic groups, and foundations. Since it is an organization that does not make a profit, it seems far from management, but the starting point of non-profit organization management theory is that more systematic management is needed to achieve the mission with limited resources.

In this article, we will sequentially summarize the reasons why non-profit organizations are created, their roles, the scope of management, and why professionalism and transparency are important.

Why are non-profit organizations created?

The market is good at providing services that make money, but it does not provide enough public services that are not profitable. This is called a market failure. Even if the government tries to fill this void, it is difficult to meet everyone's diverse needs, and this is called government failure. It is explained that non-profit organizations are created in the vacancies that neither the market nor the government can fill and provide public services.

If you organize this explanation first, it becomes clear that a non-profit organization is not simply a good organization, but an organization that plays an essential role in the social structure.

What role do non-profit organizations play?

Nonprofit organizations play the role of pioneers who discover new problems and open the way, reformers who lead social change, guardians of social values, providers of services, and educators who teach citizens. It also serves as a bridge between the government and citizens and has the advantage of being able to move more flexibly than government organizations. If you apply SWOT analysis, which organizes an organization's strengths and weaknesses, opportunities and threats, to a non-profit organization, you can organize roles and tasks together.

When writing roles, rather than just listing names, add examples of activities that fit each role one by one so readers can easily understand them.

첫 장에 오늘 말할 순서를 보여 주면 발표가 한결 정돈돼 보이더라고요. 마지막 장에 핵심 한 문장을 다시 보여 주는 방식이 저한테는 도움이 됐어요.

What is the scope of management of a non-profit organization?

The management of a non-profit organization can be broadly divided into marketing, organizational management, donation management, and financial management. Marketing is about promoting the mission and activities and gathering sponsors and participants, while organizational management is about creating a structure where employees and volunteers can work together. Donation management involves gathering and maintaining donors, and financial management involves spending and recording the money received as planned. These four things do not move separately but are connected to each other, so if one place is shaken, the trust of the entire organization can be shaken.

When organizing the management scope, divide the four areas into a table and write down the goals for each area one line to neatly organize the main content of the report.

Why are expertise and transparency important?

Nonprofit organizations obtain resources based on the trust of sponsors and citizens, so trust is the most important asset. If a mistake occurs and you hide it or move on without apologizing or improving, the trust you have built over a long period of time can be destroyed all at once. Therefore, transparency is emphasized by regularly disclosing business details and financial status and informing how and where donations were used. It is also pointed out that it is difficult to solve complex social problems with good intentions alone, so human resources and systems with expertise in each field are needed.

If you make these two key points in the report, the analysis goes beyond a simple summary and leads to an opinion on the direction the non-profit organization should take.

How to write a research analysis report?

The research analysis report has a clear flow if you write it in the following order: summary of the research, summary of key concepts, and my analysis and suggestions. It would be good to include actionable measures in the proposal, such as linking with local organizations, active promotion, and management tailored to the characteristics of sponsors. Campus Down Nonprofit Organization Management Analysis Report is good for reference when looking at how to divide the research summary and analysis. By adding a recent example of a non-profit organization and comparing it, you can read old research from today's perspective. Summarize the conclusion in the sentence that management that maintains trust means protecting the mission.

When refining the report, it would be good to point out the differences between when the research was published and now. The analysis becomes much more realistic when we add that methods that were uncommon at the time of the study, such as online fundraising and social media promotion, have now become an important part of non-profit organization management.