Delivery company marketing strategy analysis report, writing order from industrial environment to 4Ps
- The courier service is a service that receives small and small packages from the customer's location and delivers them to the desired location.
- Corporate analysis can be done neatly in the following order: industrial environment → internal/competitive diagnosis → 4P → online strategy.
- Numbers must clearly indicate the base year of the data and be confirmed with the most recent data.
Contents
Analyzing a delivery company's marketing strategy is a task that first examines the environment of the delivery industry, diagnoses a company's strengths, weaknesses, and competitive structure within it, and then evaluates the 4Ps of product, price, distribution, and promotion and online service strategy. It often comes up in marketing strategy, logistics management, and corporate analysis team assignments.
Because there are multiple analysis tools, the order is easy to get confused, but if you use them in the flow below, the role of each tool becomes clear.
What is the delivery business and why did it grow?
Courier service is a logistics service that receives small and light cargo from the customer's home or office and delivers it to the recipient's desired location at the doorstep. It has grown as e-commerce has increased and outsourcing, where companies entrust logistics to specialized companies, has spread. In the first part of the report, it would be good to explain why the industry was created and grew by linking it to the macro environment, that is, economic, social, and technological changes.
This introduction must be solid so that the reader can naturally understand why the corporate strategy that follows has chosen that direction.
How to divide SWOT and 5 Forces?
The two tools have different viewing ranges. 5 Forces is a framework that looks at the competitive intensity of the entire industry in terms of the power of existing competitors, new entrants, substitutes, suppliers, and buyers, and SWOT is a framework that organizes the strengths, weaknesses, opportunities, and threats of a company in its environment. So, if you write the 5 Forces first and then connect the results to SWOT opportunities and threats, they will be connected without duplication. For tips on writing SWOT, please refer to SWOT Analysis Wiki Document.
The diagnosis results should be summarized in a table, but the key implications should be explained in two or three sentences below the table so that the analysis does not look like a simple list.
이론을 설명할 때 구체적인 사례 하나를 붙이면 글이 확 살아나더라고요. 사례가 길어지면 핵심 장면 하나만 남겨 보는 것도 좋을 것 같아요.
How does 4P apply to delivery services?
In the service industry of courier, the product consists of services such as delivery speed, cargo tracking, and return processing, the price refers to individual customer rates and corporate contract prices, distribution refers to a network of contact points such as terminals, sales offices, and convenience store reception areas, and promotion refers to corporate customer sales and brand promotion. Comparison becomes easier if you organize the current strategy, differences with competitors, and improvement tasks for each 4P in the same format. Strategies using information systems, such as online reservations and real-time tracking, have a clear flow if they are grouped separately after the 4Ps.
How do we handle data and numbers?
If it is a team task, it is better to share the industrial environment, competitive diagnosis, 4Ps, and online strategy, but have one person unify the terminology and table format at the end. This is because if the strengths and weaknesses of each part of the same company are written differently, questions will be asked right away in the presentation. Check one more time at the end to see if the challenges found in the diagnosis are directly translated into the 4Ps and online strategy suggestions.
The delivery industry changes quickly, so the market size, market share, and number of facilities shown in the data may be different from what they are now. When citing numbers, it is best to include the base year and check again with the latest business report or official statistics. In this way, even if you use old data, you can reduce factual errors while preserving the analysis framework. In the conclusion, you can select two or three tasks that emerged from the diagnosis results and conclude with a specific action plan. Using Hanjin Express as an example, summarizes the courier industry environment, competitive company status, SWOT·5 Forces diagnosis, 4P and E-business strategy on page 29. href="https://campusdown.com/product/%ED%95%9C%EC%A7%84%ED%83%9D%EB%B0%B0%E B%A7%88%EC%BC%80%ED%8C%85%EC%A0%84%EB%9E%B5%EB%B6%84%EC%84%9D:%ED%83%9D%EB%B 0%B0%EC%82%B0%EC%97%85%ED%99%98%EA%B2%BD%EB%B6%84%EC%84%9D,SWOT%C2%B75-FORC E,4P%EC%99%80E-%EB%B9%84%EC%A6%88%EB%8B%88%EC%8A%A4%EC%A0%84%EB%9E%B5-25930" rel="noopener">Campus down delivery company marketing strategy analysis data can be a reference for configuring the order in which analysis tools will be deployed in logistics and marketing team assignments. The figures in the data are as of the time of writing, so please check the latest values before quoting.
FAQ
How do you define the courier business?
It is a logistics service that receives small and small cargo from the customer's location and delivers it to the recipient's desired location.
What is the difference between SWOT and 5 Forces?
5 Forces looks at the intensity of competition in the entire industry, and SWOT organizes the strengths, weaknesses, opportunities, and threats of a company within it.
How do service companies use the 4Ps?
Products are transformed into service composition, pricing is transformed into a fee system, distribution is transformed into a contact network, and promotion is transformed into sales and promotion.
Can I use numbers from older data?
It is safe to state the base year and check again with the latest official data before writing.